When TV4 was set to launch its major new project The Traitors , they wanted to bring the show’s atmosphere to life in the real world. We were therefore tasked with transforming traditional DOOH into an interactive experience. By creating innovative digital out-of-home advertising, we literally drew passersby into the game—via a lie detector in the middle of
Behind the scenes of this unique experience was a carefully synchronized technical DOOH solution. We developed the software from the ground up and integrated smart IoT sensors to create a reliable solution tailored for a public environment with high foot traffic. By using biometric sensors that detect participants’ physical responses in real time, we were able to provide immediate feedback directly on the screen.
This type of interactive installation demonstrates how the boundaries of modern outdoor advertising can be pushed when creativity, smart technology, and human interaction come together.
The activation at the shopping center quickly became a lively gathering place filled with excitement and laughter. Visitors stopped by to test their own skills or watch as their friends were challenged by the screen. By bringing the TV show’s iconic atmosphere directly into the public space, the organizers succeeded in creating a dynamic activation that engaged hundreds of passersby every day. The campaign was a perfect demonstration of how well the underlying technology and the physical installation worked together in a real-world setting, and it shows how a strong TV concept can be brought to life on the street when you dare to do more than just traditional advertising.
A big thank you to Ocean Outdoor Sweden for a fantastic and fun collaboration!
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