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411 18 Göteborg

info@qualitythink.se 073-721 41 10

Interactive Experiences

Interactive Experiences is about creating digital experiences that truly engage—not just inform. It’s about using technology to touch, fascinate, and involve visitors, students, and customers in entirely new ways. At Quality Think, we create interactive installations, digital exhibitions, and experience platforms that leave a lasting impression.

Interactive digital out-of-home (DOOH) advertising in the form of a lie detector for the TV4 show *Förrädarna*. A custom solution by the company Quality Think. A visitor taps a touchscreen that displays the question: 'DO YOU HAVE A TIGER AS A PET?'.

Experiences that truly engage

Do you have a vision for a digital experience that will leave a lasting impression on your visitors? We take your idea—whether it’s an interactive exhibition, a digital installation, or a gamified learning environment—and turn it into a real, engaging experience. Touchscreens, AR/VR, digital guides, interactive maps? We’ll take care of it.

Astrid Lindgren's World - Digital Out-of-Home (DOOH) advertising and exhibition technology at Mall of Scandinavia for Astrid Lindgren's World. A custom-designed solution featuring an interactive floor installation and suspended screens.

Technology that fades away—experiences that remain

The best interactive experience is one where the technology blends in and the story takes over. We know how to build solutions that are robust enough to withstand thousands of visitors, yet so intuitive that no one needs an instruction manual. Whether it’s an interactive museum exhibition, a digital welcome experience in a store, or a gamified onboarding environment—we ensure the experience is always at the center.

Interactive Experiences

A large digital display and synchronized digital banners in a modern, multi-story shopping center show advertisements for the TV4 program “Förrädarna.” The campaign material features the text “New season, let the game begin” displayed across glass balcony railings, illustrating a large-scale DOOH installation in a public setting.
  • AdTech
  • Digital outdoor board
  • DOOH
  • Interactive experience
  • IoT

The Traitors on TV4 – The DOOH Lie Detector

Are you good at lying? In an interactive campaign for Westfield Täby Centrum, we let visitors put their nerves to the test. By integrating smart sensors that measured the moisture level in their fingertips, we created a real-time, pulse-raising lie detector in the middle of the mall.

A tall, blue digital touchscreen (interactive display) showcases the SOK’s voting system for the 2024 Olympics at the Mall of Scandinavia. The display prompts visitors to tap on various mood emojis, while an exhibition booth featuring the Olympic rings frames the background.
  • AdTech
  • Digital outdoor board
  • DOOH
  • Interactive experience

Interactive display for the Swedish Olympic Committee – 2024 Paris Olympics

For the 2024 Olympics in Paris, the organizers needed a solution that would create a shared interactive experience and spread the mood among visitors to the Mall of Scandinavia – bring the Paris Olympics feeling back home to Sweden, simply put.

"A child, seen from behind, is pointing at a large, illuminated digital touchscreen at an exhibition. The screen displays a light blue interactive user interface with round images of various fish and marine animals, illustrating an engaging digital educational station at the Maritime Museum and Aquarium."
  • EdTech
  • Website
  • WordPress

Maritime Museum Aquarium – Interactive digital learning stations

The Challenge When the Maritime Museum and Aquarium needed an innovative solution to create modern digital educational stations, they contacted our partner, who then chose to bring Quality Think on board as a technical partner. The challenge was to develop a stable and engaging platform that would offer visitors a deeply interactive and informative experience […]

Astrid Lindgren's World - Digital Out-of-Home (DOOH) advertising and exhibition technology at Mall of Scandinavia for Astrid Lindgren's World. A custom-designed solution featuring an interactive floor installation and suspended screens.
  • AdTech
  • Digital outdoor board
  • DOOH
  • Interactive experience
  • IoT

Astrid Lindgren’s World – Creative digital campaign with DOOH and IoT

By combining large digital surfaces with mobile interaction, we built a modern tip walk – an engaging tech solution that brought classic fairy tales to life in real time.

Bronsmedalj i Eurobest
A hand holds a smartphone with an active live timer in front of a large digital advertising screen on a city street. The large-screen display shows a leaderboard with real-time lap times for the “adidas The Billboard Run” campaign, illustrating an interactive DOOH installation and advanced app technology.
  • AdTech
  • Digital outdoor board
  • DOOH
  • Interactive experience
  • Real-time interaction
  • Web App

adidas – The Technology Behind The Billboard Run

This campaign demonstrates the power of innovative technology that makes running more engaging and forward-looking. With billboards transformed into dynamic checkpoints and a specially developed app, runners could track their progress in real time and compete in a whole new way.

The Swedish Paralympic Committee’s exhibition at a central train station ahead of the Milan-Cortina 2026 Paralympics. A long yellow carpet on a blue floor leads to a digital screen displaying the text “PARALYMPICS MARCH 6–15” as well as information about SVT broadcasts for sports such as cross-country skiing, alpine skiing, and wheelchair curling.
  • AdTech
  • Digital outdoor board
  • DOOH
  • Laravel
  • Real-time interaction

2026 Paralympics – Real-time digital signage system

Live from the Paralympics to Stockholm Central Station. Read about how we developed the technical solution that seamlessly blended live broadcasts with scheduled video loops on a large screen, right in front of millions of travelers.

Ready to create an experience people remember?

Portrait of Patricia Georgsson, Sales and Marketing at Quality Think.

Patricia Georgsson

Sales and Marketing

072-2507463

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Portrait of Jonathan Johansson, CEO and Project Manager at Quality Think.

Jonathan Johansson

CEO and Project Manager

073-721 41 10

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