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Interactive display for the Swedish Olympic Committee – 2024 Paris Olympics

Översiktsbild av en eventyta och fanzone för Sveriges Olympiska Kommitté (SOK) med temat "Heja Sverige" i ett köpcentrum. Visar en uppbyggd scen med LED-skärm, stora hängande kuber, bordtennisbord och profilering i gult och blått.
Mall of Scandinavia, Stockholm
A tall, blue digital touchscreen (interactive display) showcases the SOK’s voting system for the 2024 Olympics at the Mall of Scandinavia. The display prompts visitors to tap on various mood emojis, while an exhibition booth featuring the Olympic rings frames the background.

Interactive screen to share the Olympic spirit!

Ahead of the 2024 Paris Olympics, the Swedish Olympic Committee (SOK) and the event organizers needed a solution that would create a shared interactive experience and generate excitement among visitors at the Mall of Scandinavia—in short, to bring the Olympic spirit from Paris back to Sweden.

The aim was to:

  • Enhancing the festive atmosphere of the Olympics.
  • Provide visitors with a platform to share their own experience and OS feeling.
A freestanding digital advertising pillar (interactive screen) displays the results of visitors’ emotions in real time during the 2024 Olympics at Mall of Scandinavia. The screen displays a yellow bar chart with the text “Thank you for sharing your feelings!” next to a blue-and-yellow beanbag featuring the Tre Kronor emblem.

Experience for togetherness

How did you feel when you cheered on our compatriots at the Olympics? Nervous? Excited? Probably you were not alone! We developed an interactive screen that allowed visitors to:

  • Interact with the screen to express their current feeling by choosing between joy, excitement or sadness.
  • See a compilation of visitors’ chosen moods in real time, which helped create a dynamic and vibrant atmosphere during the Olympics.

This solution enhanced the collective experience and created a unique, interactive dimension for visitors to the 2024 Olympics.

Thank you, Ocean Outdoor Sweden, for a great partnership!

Project Details

Project type
DOOH solution (Digital Out-of-Home advertising) →
Location
Mall of Scandinavia, Stockholm
Collaboration with
Ocean Outdoor Sweden
Industry
AdTech →
Our role
Technical Partner, Development
Stack
Laravel, React

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