Astrid Lindgren’s World – Creative digital campaign with DOOH and IoT
When creativity meets tech, for real!
In a unique collaboration with LikeHouse Kommunikation & Media AB Blank Works, Astrid Lindgrens Vimmerby AB and Ocean Outdoor Sweden, we at Quality Think got the chance to take storytelling to a new level, right in the heart of Mall of Scandinavia.
Interactive buttons linked to HALO screens
To create an engaging and playful experience, we used interactive buttons linked to the HALO screens, where quiz questions were projected in real time. The result was a magical place where children and adults alike could test their knowledge, right on the spot, in the middle of shopping.
A big thank you to our fantastic partners – this is exactly how we want to work: where creativity, technology and experiences merge.