1 Ekelundsgatan

411 18 Göteborg

info@qualitythink.se 073-721 41 10

DOOH solutions

Digital displays that actually get seen. We build comprehensive solutions for campaigns, events, and exhibitions—from technology and installation to content that updates in real time and can respond to the weather, the time of day, and the audience.

What is DOOH?

DOOH (Digital Out Of Home) is digital outdoor advertising—content displayed on digital screens in public spaces such as streets, shopping malls, airports, and public transportation. Unlike printed posters, the content can be changed at any time and is controlled by real-time data, such as weather, time of day, or traffic flow.

Learn more about DOOH
A digital out-of-home (DOOH) screen stands by a stone-lined water's edge in a scenic setting. The screen displays a dynamic campaign for Adidas titled “The Billboard Run” and featuring a runner, exemplifying modern AdTech.

DOOH for retail, events, and public spaces

We don’t just settle for “putting up a screen.” Instead, we combine cutting-edge tech expertise with smart, stylish solutions that ensure your message really hits home. Custom apps, web solutions, and lightning-fast real-time updates? Check! Whether you want to grab attention in a store, dominate public spaces, or shine at major events, we create screen solutions that catch the eye and build your brand. By developing custom software, we ensure that the screens integrate seamlessly with your internal systems and respond instantly to their surroundings.

An interactive digital out-of-home (DOOH) display on a sidewalk showcases the award-nominated “The Sky Right Now” campaign for Alcro Paint. The screen functions as a digital color picker and displays real-time data in the form of an exact NCS color code set against a Stockholm backdrop.

Content that is customized in real time

Stop hoping people will notice you—make sure they do. We take your digital screens to the next level with technology that instantly tailors content to the moment and truly engages your audience. That way, we help you squeeze the maximum impact out of every single campaign. Our focus is on creating smart, interactive experiences that deliver the best results on-site:

  • Lightning-fast real-time control: Content that adapts in a fraction of a second based on the target audience and environment.

  • Engaging interactivity: Seamless integrations with physical buttons, sensors, or external applications.

  • High reliability: Robust and optimized code developed to run flawlessly around the clock in demanding environments.

Frequently asked questions

Can you handle real-time data to create dynamic, data-driven DOOH campaigns?

Yes, that’s our specialty. We build integrations with external APIs and data sources so that the content on your screens can be updated live in real time. This can include everything from displaying live scores from sporting events, current weather forecasts, local inventory status for a retail chain, or dynamic prices that change the moment the advertiser’s site is updated.

Read our case study on data-driven DOOH to see how it works in practice.

How do you create interactive experiences where the screen communicates with the visitor’s phone?

We build seamless bridges between the public display and the user’s private smartphone, often using WebSockets and QR code technology. This makes it possible to create everything from large-scale gamification (where the mobile device becomes a controller for a game on the screen) to interactive product selectors. This generates tremendous engagement and provides your advertisers with invaluable first-party data and direct on-site conversions.

How can you help us connect IoT devices and sensors to our existing displays?

We can transform your passive screens into smart, context-aware devices via the IoT (Internet of Things). By connecting sensors—for example, for temperature, motion, light, or audience measurement—we build the logic that tells the screen exactly what to display and when. This allows you to offer advertisers completely unique, context-driven ad spaces that respond to what is happening in the physical environment around the screen.

See an example of this in our case study on IoT integration for digital displays, or read one of our articles on the topic: From Static Advertising to Interactive Experiences: How to Take DOOH to the Next Level

 

How can I get in touch with you to discuss my project?

You can reach us via the contact form here on the website or by emailing info@qualitythink.se. Our team will respond as soon as possible and schedule a time to discuss your needs and how we can help you bring your ideas to life. If you have a support agreement with us, you can always reach us through the Service Desk.

Ready to flex some digital muscles?

Portrait of Patricia Georgsson, Sales and Marketing at Quality Think.

Patricia Georgsson

Sales / Partnerships

072-2507463

Portrait of Jonathan Johansson, CEO and Project Manager at Quality Think.

Jonathan Johansson

Co-CEO / Tech Advisor

073-7214110