How can you help us connect IoT devices and sensors to our existing displays?

We can transform your passive screens into smart, context-aware devices via the IoT (Internet of Things). By connecting sensors—for example, for temperature, motion, light, or audience measurement—we build the logic that tells the screen exactly what to display and when. This allows you to offer advertisers completely unique, context-driven ad spaces that respond to what is happening in the physical environment around the screen. See an example of this in our case study on IoT integration for digital displays, or read one of our articles on the topic: From Static Advertising to Interactive Experiences: How to Take DOOH to the Next Level

How do you create interactive experiences where the screen communicates with the visitor’s phone?

We build seamless bridges between the public display and the user’s private smartphone, often using WebSockets and QR code technology. This makes it possible to create everything from large-scale gamification (where the mobile device becomes a controller for a game on the screen) to interactive product selectors. This generates tremendous engagement and provides your advertisers with invaluable first-party data and direct on-site conversions.

Can you handle real-time data to create dynamic, data-driven DOOH campaigns?

Yes, that’s our specialty. We build integrations with external APIs and data sources so that the content on your screens can be updated live in real time. This can include everything from displaying live scores from sporting events, current weather forecasts, local inventory status for a retail chain, or dynamic prices that change the moment the advertiser’s site is updated. Read our case study on data-driven DOOH to see how it works in practice.

How can I get in touch with you to discuss my project?

You can reach us via the contact form here on the website or by emailing info@qualitythink.se. Our team will respond as soon as possible and schedule a time to discuss your needs and how we can help you bring your ideas to life. If you have a support agreement with us, you can always reach us through the Service Desk.

DOOH solutions

Digital displays that actually get seen. We build comprehensive solutions for campaigns, events, and exhibitions—from technology and installation to content that updates in real time and can respond to the weather, the time of day, and the audience.

What is DOOH?

DOOH (Digital Out Of Home) is digital outdoor advertising—content displayed on digital screens in public spaces such as streets, shopping malls, airports, and public transportation. Unlike printed posters, the content can be changed at any time and is controlled by real-time data, such as weather, time of day, or traffic flow.

Learn more about DOOH

A digital out-of-home (DOOH) screen stands by a stone-lined water's edge in a scenic setting. The screen displays a dynamic campaign for Adidas titled “The Billboard Run” and featuring a runner, exemplifying modern AdTech.

DOOH for retail, events, and public spaces

We don’t just settle for “putting up a screen.” Instead, we combine cutting-edge tech expertise with smart, stylish solutions that ensure your message really hits home. Custom apps, web solutions, and lightning-fast real-time updates? Check! Whether you want to grab attention in a store, dominate public spaces, or shine at major events, we create screen solutions that catch the eye and build your brand. By developing custom software, we ensure that the screens integrate seamlessly with your internal systems and respond instantly to their surroundings.

An interactive digital out-of-home (DOOH) display on a sidewalk showcases the award-nominated “The Sky Right Now” campaign for Alcro Paint. The screen functions as a digital color picker and displays real-time data in the form of an exact NCS color code set against a Stockholm backdrop.

Content that is customized in real time

Stop hoping people will notice you—make sure they do. We take your digital screens to the next level with technology that instantly tailors content to the moment and truly engages your audience. That way, we help you squeeze the maximum impact out of every single campaign. Our focus is on creating smart, interactive experiences that deliver the best results on-site:

Lightning-fast real-time control: Content that adapts in a fraction of a second based on the target audience and environment.
Engaging interactivity: Seamless integrations with physical buttons, sensors, or external applications.
High reliability: Robust and optimized code developed to run flawlessly around the clock in demanding environments.

Selected Case Studies in DOOH Solutions

AdTech
Digital outdoor board
DOOH
Laravel
Real-time interaction

2026 Paralympics – Real-time digital signage system

Live from the Paralympics to Stockholm Central Station. Read about how we developed the technical solution that seamlessly blended live broadcasts with scheduled video loops on a large screen, right in front of millions of travelers.

AdTech
Digital outdoor board
DOOH
Interactive experience
IoT

Astrid Lindgren’s World – Creative digital campaign with DOOH and IoT

By combining large digital surfaces with mobile interaction, we built a modern tip walk – an engaging tech solution that brought classic fairy tales to life in real time.

AdTech
Digital outdoor board
DOOH
Real-time interaction

Volvo EX60 Countdown – Real-time countdown in Stockholm

Volvo Cars was about to launch its most anticipated electric car – the Volvo EX60. At a time when public attention is fiercely competitive, Volvo needed a creative way to build anticipation and create talking points long before the car was officially unveiled.

Frequently asked questions

Hur kan ni hjälpa oss att koppla på IoT och sensorer på våra befintliga skärmar?

Vi kan förvandla era passiva skärmar till intelligenta, kontextuella enheter via IoT (Internet of Things). Genom att koppla på sensorer – exempelvis för temperatur, rörelse, ljus eller publikmätning – bygger vi logiken som talar om för skärmen exakt vad den ska visa och när. Det gör att ni kan erbjuda annonsörer helt unika, kontextstyrda annonsplatser som reagerar på vad som händer i den fysiska miljön runt skärmen.

Se ett exempel på detta i vårt case om IoT-integration för digitala skärmar eller läs en av våra artiklar i ämnet: Från statisk reklam till interaktiva upplevelser: Så tar du DOOH till nästa nivå

Hur skapar man interaktiva upplevelser där skärmen kommunicerar med besökarens mobil?

Vi bygger sömlösa bryggor mellan den publika skärmen och användarens privata smartphone, ofta med hjälp av WebSockets och QR-kodsteknik. Det gör det möjligt att skapa allt från storskalig gamification (där mobilen blir en handkontroll för ett spel på skärmen) till interaktiva produktväljare. Detta skapar ett enormt engagemang och ger era annonsörer ovärderlig förstapartsdata och direkta konverteringar på plats.

Kan ni hantera realtidsdata för att skapa dynamiska och datadrivna DOOH-kampanjer?

Ja, det är vår specialitet. Vi bygger integrationer mot externa API-er och datakällor så att innehållet på era skärmar kan uppdateras live i realtid. Det kan handla om allt från att rulla livescore från sportevenemang, aktuella väderprognoser, lokala lagerstatusar för en butikskedja eller dynamiska priser som ändras i samma sekund som annonsörens sajt uppdateras.

Läs vårt case om datadriven DOOH för att se hur det fungerar i praktiken.

Hur kan jag komma i kontakt med er för att diskutera mitt projekt?

Ni når oss via kontaktformuläret här på webbplatsen eller genom att mejla info@qualitythink.se. Vårt team svarar så snart vi kan och bokar in en tid för att gå igenom era behov och hur vi kan hjälpa er att förverkliga era idéer. Har ni tecknat ett supportavtal med oss når ni oss alltid via Servicedesk.