From static advertising to interactive experiences: How to take DOOH to the next level

We encounter thousands of advertising messages every day in public environments. However, most of us have learned to zone out. Traditional digital signage that simply scrolls fixed images in a loop rarely captures our attention anymore.

When the visitor becomes part of the message

But what happens when you let the audience become part of the experience? When you combine DOOH (Digital Out Of Home) with modern technology, you change the rules of the game completely. By integrating IoT (Internet of Things) and customized software, you transform a regular advertising screen into an interactive experience that the visitor actually remembers.

A concrete example of this is when we, together with partners, created an engaging pop-up activation for Astrid Lindgren’s World by connecting physical buttons with HALO screens in real time.

The answer is simple: it creates a huge level of engagement. When a person activates an experience with their own movements, a completely different type of connection to the brand is initiated than when passively watching a video.

Free social media reach

A creative campaign in the right environment also generates ripples far beyond the physical location. Visitors take photos, film and share the experience on social media – giving your brand free reach.