This campaign demonstrates the power of innovative technology that makes running more engaging and forward-looking. With billboards transformed into dynamic checkpoints and a specially developed app, runners could track their progress in real time and compete in a whole new way. By transforming traditional outdoor advertising into a dynamic and interactive sports platform, we were able to engage the target audience and foster a deep sense of involvement that extended far beyond the usual run.
To bring this vision to life, a stable digital architecture was required in which the large-scale DOOH infrastructure was synchronized with a mobile-optimized web application. As participants ran past the physical screens around town, their location data was transmitted at lightning speed to instantly update unique leaderboards live on the street. Our custom-built code and optimized backend handled these intense data streams with extreme precision, ensuring a completely seamless and lag-free experience for all runners amid the bustling city life. This technical solution blurred the line between physical activity and digital gamification.
Working closely with Accenture Song, adidas, and Ocean Outdoor Sweden, we combined technical precision and creative vision to create an interactive running experience that challenges routines and encourages participants to explore new paths. Participants had the opportunity to push their limits and win exciting prizes—directly linked to their performance.
The Billboard Run was also awarded a Merit in the Experiential & Immersive category at The One Show 2025, where Quality Think is listed among the credits as the production company.
We are proud to have contributed as a technical partner to this unique project, which takes running to a new level of experience and inspiration. It has been a truly enjoyable collaboration, and we are incredibly happy to have been able to turn this creative vision into an award-winning success.
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