The technology behind adidas The Billboard Run
Award-winning running in a new dimension
This campaign demonstrates the power of innovative technology to make running more engaging and future-oriented. With billboards that turned into dynamic checkpoints and a specially developed app, runners were able to track their progress in real time and compete in a whole new way.
The campaign won the bronze medal in Eurobest! 🏆
Working closely with Accenture Song, adidas and Ocean Outdoor Sweden, we combined technical precision and creative vision to create an interactive running experience that challenges routines and encourages exploration. Participants had the opportunity to push their limits and win exciting prizes – directly linked to their performance.
We are proud to have contributed as a technical partner to this unique project that takes running to a new level of experience and inspiration.