A digital outdoor screen displays the Adidas campaign “The Billboard Run,” featuring runners and live timing results. In the foreground, a hand holds a smartphone that syncs with a live counter, demonstrating innovative AdTech and real-time data.

When tech meets creativity

We are pleased and grateful that ‘The Billboard Run’ was awarded a bronze medal at Eurobest, where we had the privilege to contribute as a technical partner. The campaign, a collaboration between adidas and Accenture Song, transformed the city’s billboards into dynamic checkpoints and created a unique running experience that engaged Stockholm’s running community in a new way.

By combining advanced technology with creative vision, we helped make running both more fun and more futuristic. We are proud to have been part of this exciting project.

A digital outdoor display showcases the Adidas campaign “The Billboard Run” featuring a runner and a central QR code. Graphic lines highlight features for selecting a route and connecting a smartphone, demonstrating interactive outdoor advertising (DOOH).

A creative campaign out of the ordinary

Runners could track their progress in real time via a specially developed app and compete for prizes by passing the interactive billboards as checkpoints. With precision and innovation, we developed solutions in interactive DOOH and IoT that brought together digital technology and physical activity in a way that had never been done before.

Thanks to our technological contribution and the shared vision of all partners, we are happy to see that ‘The Billboard Run’ not only inspired runners but is also now recognized on the international stage. We look forward to more future projects where we can continue to push the boundaries of what technology can achieve.