Alcro
Alcro, a leading player in the paint industry, faced a challenge: how could it find an innovative way to inspire people to choose colors for their homes? Traditional paint samples and color charts, while useful, often lack the immediacy and inspiration needed to truly capture customers’ attention. The challenge was to find a method that not only conveys color shades but also evokes emotions and connects with customers’ everyday experiences.
Together with our partner, we at Quality Think have created a campaign that integrates the sky’s shifting hues directly into our customers’ everyday lives. Using smart technology and digital outdoor displays, we were able to scan the sky’s changing colors in real time and show them to passersby. Each shade was accompanied by its NCS code, making it easy for people to apply them to their own walls. By linking the natural beauty of the sky with Alcro’s products, we created a close connection that transformed the way people interacted with color choices and offered a new dimension of color inspiration.
The campaign was awarded a diploma in the Outdoor category at the 2025 Guldägget Awards!
Thank you, Ocean Outdoor Sweden and M+C Saatchi Stockholm, for a great collaboration!
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