An interactive digital out-of-home (DOOH) display on a sidewalk showcases the award-nominated “The Sky Right Now” campaign for Alcro Paint. The screen functions as a digital color picker and displays real-time data in the form of an exact NCS color code set against a Stockholm backdrop.

Tech meets creativity in a heavenly combo

The campaign “The sky is innocent NCS 1030-R80B”, developed by M+C Saatchi Stockholm and Ocean Outdoor Sweden together with Alcro Färg has been nominated for the Golden Egg!

In this innovative marketing campaign, we developed a technical solution using IoT and interactive DOOH that transformed traditional outdoor billboards into smart, real-time color pickers. Passersby could easily identify and retrieve the exact NCS code for the color of the sky, creating an engaging and unique user experience. This enhanced both the brand’s visibility and interaction with the target audience.

A laptop displays the Alcro campaign's digital platform, titled "Capture the Colors of the Sky." The screen presents various color swatches and color blocks based on real-time data, demonstrating an interactive web interface.

Many thanks to all involved

We are extremely proud to have contributed to this groundbreaking and creative project, where together with our partners we have created an innovative solution that has truly engaged and inspired. A big thank you to everyone involved for your fantastic work, dedication and collaborative spirit, without you this would not have been possible! Now we are looking forward to the final with excitement and keeping our fingers crossed for a really successful result!