Golden Egg nomination for Alcro campaign
Publish date: Mar. 28, 2025
Tech meets creativity in a heavenly combo
The campaign “The sky is innocent NCS 1030-R80B”, developed by M+C Saatchi Stockholm and Ocean Outdoor Sweden together with Alcro Färg has been nominated for the Golden Egg!
In this innovative marketing campaign, we developed a technological solution that transformed outdoor billboards into interactive color pickers. Passers-by could easily identify and retrieve the exact NCS code for the color of the sky, creating an engaging and unique user experience. This enhanced both brand visibility and interaction with the target audience.
Many thanks to all involved
We are extremely proud to have contributed to this groundbreaking and creative project, where together with our partners we have created an innovative solution that has truly engaged and inspired. A big thank you to everyone involved for your fantastic work, dedication and collaborative spirit, without you this would not have been possible! Now we are looking forward to the final with excitement and keeping our fingers crossed for a really successful result!
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