{"id":4248,"date":"2025-03-10T09:28:11","date_gmt":"2025-03-10T08:28:11","guid":{"rendered":"https:\/\/qualitythink.se\/web-analytics\/"},"modified":"2026-09-04T09:59:30","modified_gmt":"2026-09-04T07:59:30","slug":"web-analytics","status":"publish","type":"page","link":"https:\/\/qualitythink.se\/en\/our-services\/web-analytics\/","title":{"rendered":"Web Analytics"},"content":{"rendered":"\n\n\t
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\n\t\t\tWeb Analytics\t\t<\/h1>\n\n\t\t
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We measure what visitors actually do on your site\u2014where they get stuck and what\u2019s preventing them from making a purchase. Behavior, accessibility, and conversion all in one analysis, along with a prioritized list to guide your work. <\/p>\n\t\t<\/div>\n\t<\/div>\n<\/section>\n

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\n\t\t\t What is web analytics?\t\t<\/h2>\n\n\t\t
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Web analytics involves measuring how a website is actually used\u2014which pages visitors access, where they drop off, and what prevents them from continuing. It encompasses both behavioral data and technical checks, such as verifying that the interface meets the accessibility requirements of WCAG<\/a>. <\/p>\n\t\t<\/div>\n\n\t\t\t\t\t\t\t\t<\/div>\n<\/section>\n

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\n\t\t\tBasic Web Analytics\t\t<\/h2>\n\n\t\t
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We track down technical glitches and slow-loading pages that drive your customers away. You won\u2019t just get a list of issues\u2014you\u2019ll get a concrete action plan<\/b> for making your site faster, more responsive, and more efficient. By organizing your metrics and analyzing comprehensive data, we help you understand how the platform is used in practice. We take a closer look at trends, page views, and digital flows to identify hidden bottlenecks, enabling you to make smart business decisions based on actual patterns rather than mere guesswork. <\/p>\n\t\t<\/div>\n\n\t\t\t\t\t\t\t\t<\/div>\n<\/section>\n

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\n\t\t\tWCAG & Accessibility Analysis\t\t<\/h2>\n\n\t\t
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Why exclude 20% of the market? We thoroughly review your website according to the WCAG guidelines to ensure it works flawlessly for everyone, regardless of their circumstances. It\u2019s not just the right thing to do and legally required\u2014it\u2019s smart business that immediately expands your reach. Our thorough review covers everything from color contrast, text sizes, and screen reader compatibility to semantic code structure. An accessibility-optimized platform not only opens the door to more customers, but it\u2019s also highly rewarded by search engines, giving you an invaluable advantage in your organic search rankings. <\/p>\n\t\t<\/div>\n\n\t\t\t\t\t\t\t\t<\/div>\n<\/section>\n

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\n\t\t\tUI\/UX Analysis & User Experience\t\t<\/h2>\n\n\t\t
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Complicated navigation is the fastest way to get visitors to “close the tab.” We analyze your design and user journey <\/a>to remove all obstacles. The result? An intuitive, stylish, and engaging website where visitors can easily find what they’re looking for (and click the “Buy” button!). <\/p>\n\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\tContact Us<\/a>\n\t\t\t\t\t\t<\/div>\n<\/section>\n

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Related articles<\/h2>\n\t\n\t
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\n\t\t\t\t\t\t\tWhat Is Web Analytics\u2014and Why Should You Care?\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t<\/article>\n\t\t\t<\/div>\n<\/div>\n\n
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Frequently asked questions<\/h2>\n\t\t\t\t
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What is a conversion?<\/h3>\n\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<\/summary>\n\t\t\t\t\t\t\t
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A conversion occurs every time a visitor to your website performs an action that is valuable to your business. Simply put, it\u2019s when a regular visitor takes an active step and becomes a lead or a customer\u2014for example, by purchasing a product, submitting a quote request, clicking on a phone number, or downloading a product sheet. <\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/details>\n\t\t\t\t\t\t\t\t\t\t\t\t

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What is SEO (search engine optimization)?<\/h3>\n\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<\/summary>\n\t\t\t\t\t\t\t
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SEO is about making your website visible on search engines like Google. By optimizing your site\u2019s technology, content, and structure, we ensure that you rank high in organic search results when potential customers are looking for your specific services\u2014without you having to pay for expensive ad clicks. <\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/details>\n\t\t\t\t\t\t\t\t\t\t\t\t

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How is web analytics related to accessibility (WCAG) and SEO?<\/h3>\n\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<\/summary>\n\t\t\t\t\t\t\t
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They all come together in a perfect ecosystem! Through web analytics, we can often identify where accessibility issues arise\u2014for example, if an unusually high percentage of mobile users leave a particular page out of frustration. When we address these technical barriers and adapt the site according to WCAG guidelines<\/b>, we don\u2019t just make it more inclusive. Search engines prioritize accessible, fast, and well-structured pages, which means your analysis and optimization directly lead to stronger organic search rankings (SEO). <\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/details>\n\t\t\t\t\t\t\t\t\t\t\t\t

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What is web analytics, and why does my business need it?<\/h3>\n\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<\/summary>\n\t\t\t\t\t\t\t
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Simply put, web analytics involves measuring, collecting, and analyzing data about how visitors interact with your website. Instead of guessing what your customers think\u2014or why they leave the site\u2014web analytics gives you the facts. By understanding user behavior, we can identify technical issues, optimize your marketing campaigns, and improve the user experience. The ultimate goal is always to help you make smart, data-driven business decisions that increase your digital profitability. <\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/details>\n\t\t\t\t\t\t\t\t\t\t\t\t

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How can I get in touch with you to discuss my project?<\/h3>\n\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<\/summary>\n\t\t\t\t\t\t\t
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You can reach us via the contact form here on the website or by emailing info@qualitythink.se<\/a>. Our team will respond as soon as possible and schedule a time to discuss your needs and how we can help you bring your ideas to life. If you have a support agreement with us, you can always reach us through the Service Desk. <\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/details>\n\t\t\t\t\t\t\t\t<\/div>\n\t<\/div>\n<\/section>\n\n

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\n\t\tWe'll help you get started!\t<\/h2>\n\t\n\t\t\t
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\n\t\t\t\t\t\t\"Portrait\t\t\t\t\t<\/div>\n\n\t\t\t\t\t
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\n\t\t\t\t\t\t\tPatricia Georgsson\t\t\t\t\t\t<\/h3>\n\n\t\t\t\t\t\t
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\n\t\t\t\t\t\t\t\tSales \/ Partnerships\t\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t\t\t

\n\t\t\t\t\t\t\t\t072-2507463\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t

\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\"linkedin\"\n\t\t\t\t\t\t\t<\/a>\n\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\"email\"\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t\t\t\t\t\t\t\t
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\n\t\t\t\t\t\t\tJonathan Johansson\t\t\t\t\t\t<\/h3>\n\n\t\t\t\t\t\t
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\n\t\t\t\t\t\t\t\tCo-CEO \/ Tech Advisor\t\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t\t\t

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