{"id":6998,"date":"2026-10-01T11:24:05","date_gmt":"2026-10-01T09:24:05","guid":{"rendered":"https:\/\/qualitythink.se\/?post_type=knowledge-articles&p=6998"},"modified":"2026-10-01T11:24:05","modified_gmt":"2026-10-01T09:24:05","slug":"advertising-on-chatgpt-how-it-works-and-how-your-business-can-succeed","status":"publish","type":"knowledge-articles","link":"https:\/\/qualitythink.se\/en\/articles\/advertising-on-chatgpt-how-it-works-and-how-your-business-can-succeed\/","title":{"rendered":"Advertising on ChatGPT: How It Works and How Your Business Can Succeed"},"content":{"rendered":"\n
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\n\t\t\t\"Illustration\t\t<\/div>\n\t\t
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\n\t\t\tWhat is advertising in ChatGPT?\t\t<\/h2>\n\n\t\t
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Generative AI isn\u2019t just changing the way we search for information\u2014it\u2019s also redrawing the map for the entire digital advertising market. In Sweden, ads on ChatGPT are already available for purchase. So this is no longer something on the horizon: it\u2019s a channel that exists right here and now. <\/p>\n

Unlike traditional search engines, where ads appear in fixed locations next to search results, advertising in ChatGPT<\/strong> is about being visible right in the middle of the user\u2019s problem-solving process\u2014when people are comparing options, asking for advice, or planning a purchase. This represents a major shift for digital marketing, bringing new opportunities but also new technical and strategic requirements. Here, we\u2019ll walk you through how it works and how you can capitalize on the opportunities offered by AI<\/a>. <\/p>\n\t\t<\/div>\n\n\t\t\t\t\t\t\t\t<\/div>\n<\/section>\n

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\n\t\t\tHow ChatGPT Ads Work in Practice\t\t<\/h2>\n\n\t\t
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OpenAI has chosen a context-driven advertising model that focuses on relevance and privacy:<\/p>\n

    \n
  1. Context instead of keywords:<\/strong> Ads are guided by the topic of the conversation and what the user wants to achieve, not by exact keywords. Using what are known as \u201ccontext hints,\u201d the advertiser describes in words the situations in which the ad is appropriate. <\/li>\n
  2. Clear separation from the responses:<\/strong> Sponsored links appear alongside ChatGPT\u2019s responses and are clearly labeled \u201cSponsored.\u201d The ads are handled entirely separately\u2014no advertiser can pay to influence what ChatGPT says. <\/li>\n
  3. Target audience and reach:<\/strong> Ads are shown to users of the free version or the Go version, as well as to users who are not logged in. All paid subscriptions are ad-free. <\/li>\n<\/ol>\n\t\t<\/div>\n\n\t\t\t\t\t\t\t\t<\/div>\n<\/section>\n

    Search Advertising vs. Advertising in ChatGPT<\/h2>\n\n
    Factor<\/th>Traditional Search Advertising<\/strong><\/th>Advertising on ChatGPT<\/strong><\/th><\/tr><\/thead>
    Governance<\/td>Exact Search Terms and Bidding<\/td>The content of the conversation and the user’s intent, plus location and the user’s own customer lists<\/td><\/tr>
    Location<\/td>Fixed ad slots next to the search results<\/td>Clearly labeled links related to the answer<\/td><\/tr>
    User’s Location<\/td>Searching for and skimming through links<\/td>Seek advice and compare options in a conversation<\/td><\/tr>
    Message<\/td>Short, persuasive ad copy<\/td>Advice and problem-solving content<\/td><\/tr><\/tbody><\/table><\/figure>\n\n
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    \n\t\t\t\"A\t\t<\/div>\n\t\t
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    \n\t\t\t4 Requirements for Successful Advertising on ChatGPT\t\t<\/h2>\n\n\t\t
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    Successful advertising on ChatGPT requires more than just a good ad copy. You don\u2019t target by age or gender; instead, you describe in words the situations in which your service is a good fit\u2014and then the website and analytics take on more of the work. <\/p>\n

      \n
    1. Measurement:<\/strong> The website needs to be linked to OpenAI; otherwise, it won’t be possible to see how the ads are performing.<\/li>\n
    2. Customer data:<\/strong> Email addresses and phone numbers must be encrypted before being sent, and the same purchase must not be counted twice.<\/li>\n
    3. Access:<\/strong> OpenAI’s bot must be able to read your landing pages\u2014if it can’t access them, no ad will be displayed.<\/li>\n
    4. Content:<\/strong> The message should provide advice and solve problems, not be overly sales-oriented.<\/li>\n<\/ol>\n\t\t<\/div>\n\n\t\t\t\t\t\t\t\t<\/div>\n<\/section>\n
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      The Situation in Sweden<\/h3>\n\t\t\t\n\t\t\t\t\t\t\t
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      \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
      Live in Sweden<\/dt>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t
      \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tAugust 24, 2026\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/dd>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t
      \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
      Self-Service<\/dt>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t
      \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tSeptember 2026\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/dd>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t
      \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
      Contextual<\/dt>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t
      \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tDisplayed to everyone\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/dd>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t
      \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
      Personalized<\/dt>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t
      \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tRequires consent\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/dd>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t
      \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
      Ad-free<\/dt>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t
      \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tAll paid subscriptions\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/dd>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t
      \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t
      \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/dd>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/dl>\n\t\t\t\t\t<\/div>\n\t\t
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      \n\t\t\tWhat Applies in Sweden and the EU\t\t<\/h2>\n\n\t\t
      \n\t\t\t

      Advertising on ChatGPT is already up and running in Sweden, and the platform is growing rapidly\u2014in less than half a year, it went from a pilot program in the U.S. to a billion-dollar business on an annualized basis.<\/p>\n

      In the EU, however, there is an important difference. Ads based solely on the current conversation are shown to everyone. Ads based on the user\u2019s past behavior require the user\u2019s prior consent. Thus, users who opt out do not avoid ads entirely\u2014they are shown contextual ads instead. <\/p>\n

      For a large portion of the Swedish audience, therefore, the conversation is the only thing the system has to go on. In that case, the outcome depends on how well you\u2019ve described your situations\u2014and on whether your website allows OpenAI access. <\/p>\n\t\t<\/div>\n\n\t\t\t\t\t\t\t\t<\/div>\n<\/section>\n

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      \n\t\t\tWe can help you with your technical infrastructure\t\t<\/h2>\n\n\t\t
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      New ad formats require the right technical foundation. We\u2019ll make sure your website, systems, and tracking are ready for advertising on ChatGPT: <\/p>\n

      Pixel and Conversions API:<\/strong> Our developers connect your website to OpenAI and verify that the metrics are accurate, so that your conversion tracking<\/a> reflects the actual performance of your ads.<\/p>\n

      System and CRM Integrations:<\/strong> We connect your e-commerce platform or CRM to Ads Manager so that purchases and leads are automatically recorded in real time. If ready-made integrations are available for HubSpot and Shopify, we use them\u2014otherwise, we build the connection ourselves. <\/p>\n

      Technical SEO and crawler optimization:<\/strong> We make sure your website allows OpenAI\u2019s bot to access it, so that the ads can be displayed at all. This is the same groundwork that forms the basis of our ongoing management<\/a> \u2014otherwise, a block that sneaks in during a server migration could take the entire campaign offline. <\/p>\n\t\t<\/div>\n\n\t\t\t\t\t\t\t\t<\/div>\n<\/section>\n

      \n\t\t\t
      \n\t\t\t\"Quality\t\t<\/div>\n\t\t
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      \n\t\t\tWe can help you with strategy, content, and campaign management\t\t<\/h2>\n\n\t\t
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      Once the technology is in place, we\u2019ll take your business all the way from concept to a finished, optimized campaign within the conversation flow:<\/p>\n

      Purchase Intent Analysis:<\/strong> We identify the problems and questions your customers are asking generative AI, so you can be part of the right conversations.<\/p>\n

      Contextual hints and ad copy:<\/strong> We create informative and relevant content that fits naturally into a conversation.<\/p>\n

      Account Setup and Optimization:<\/strong> We’ll set up your account in OpenAI Ads Manager, structure your campaigns, and continuously optimize them to meet your business goals.<\/p>\n\t\t<\/div>\n\n\t\t\t\t\t\t\t\t<\/div>\n<\/section>\n

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      \n\t\t\tConclusion\t\t<\/h2>\n\n\t\t
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      Advertising on ChatGPT isn’t about shouting the loudest; it’s about providing the best answers at exactly the right moment. Brands that lay their technical and strategic groundwork now will gain a significant head start over their competitors. <\/p>\n

      The next step is already in sight: in September 2026, OpenAI introduced Sponsored Agents<\/strong>\u2014ads with which users can have a conversation. So far, they\u2019re only being tested with select advertisers in the U.S., but the direction is clear\u2014the ad becomes a conversation, not a link. <\/p>\n

      Would you like to know how your company can use advertising in ChatGPT? Contact us<\/a> for a no-obligation meeting, and we\u2019ll review your technical requirements and help you get started.<\/p>\n\t\t<\/div>\n\n\t\t\t\t\t\t\t\t<\/div>\n<\/section>\n

      \n\t\t

      \n\t\tWe'll help you get started!\t<\/h2>\n\t\n\t\t\t
      \n\t\t\t\t\t\t\t\t\t\t\t
      \n\t\t\t\t\t
      \n\t\t\t\t\t\t\"Portrait\t\t\t\t\t<\/div>\n\n\t\t\t\t\t
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      \n\t\t\t\t\t\t\tPatricia Georgsson\t\t\t\t\t\t<\/h3>\n\n\t\t\t\t\t\t
      \n\t\t\t\t\t\t\t

      \n\t\t\t\t\t\t\t\tSales \/ Partnerships\t\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t\t\t

      \n\t\t\t\t\t\t\t\t072-2507463\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t

      \n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\"linkedin\"\n\t\t\t\t\t\t\t<\/a>\n\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\"email\"\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t\t\t\t\t\t\t\t
      \n\t\t\t\t\t
      \n\t\t\t\t\t\t\"Portrait\t\t\t\t\t<\/div>\n\n\t\t\t\t\t
      \n\t\t\t\t\t\t

      \n\t\t\t\t\t\t\tJonathan Johansson\t\t\t\t\t\t<\/h3>\n\n\t\t\t\t\t\t
      \n\t\t\t\t\t\t\t

      \n\t\t\t\t\t\t\t\tCo-CEO \/ Tech Advisor\t\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t\t\t

      \n\t\t\t\t\t\t\t\t073-7214110\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t

      \n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\"linkedin\"\n\t\t\t\t\t\t\t<\/a>\n\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\"email\"\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t\t<\/div>\n\t<\/section>\n

      <\/p>\n","protected":false},"featured_media":3787,"parent":0,"template":"","knowledge-article-category":[79],"class_list":["post-6998","knowledge-articles","type-knowledge-articles","status-publish","has-post-thumbnail","hentry","knowledge-article-category-ai"],"acf":[],"yoast_head":"\nAdvertising on ChatGPT \u2013 How to Succeed with AI Ads | Quality Think<\/title>\n<meta name=\"description\" content=\"Advertising on ChatGPT opens up a new channel for digital marketing. 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