{"id":4299,"date":"2024-04-24T15:16:47","date_gmt":"2024-04-24T13:16:47","guid":{"rendered":"https:\/\/qualitythink.se\/case\/the-technology-behind-adidas-the-billboard-run\/"},"modified":"2026-04-02T11:47:50","modified_gmt":"2026-04-02T09:47:50","slug":"the-technology-behind-adidas-the-billboard-run","status":"publish","type":"cases","link":"https:\/\/qualitythink.se\/en\/case\/the-technology-behind-adidas-the-billboard-run\/","title":{"rendered":"The technology behind adidas The Billboard Run"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\"><\/h2>\n\n<section class=\"qt-text-w-image qt-text-w-image--left\">\n\t<div class=\"qt-text-w-image__image qt-text-w-image__image--square\">\n\t\t<img decoding=\"async\" src=\"https:\/\/qualitythink.se\/wp-content\/uploads\/2024\/04\/Skarmavbild-2025-01-22-kl.-12.22.34.png\" alt=\"\" \/>\n\t<\/div>\n\n\t<div class=\"qt-text-w-image__content\">\n\t\t<h2 class=\"qt-text-w-image__title\">\n\t\t\tAward-winning running in a new dimension\t\t<\/h2>\n\n\t\t<div class=\"qt-text-w-image__text\">\n\t\t\t<p>This campaign demonstrates the power of innovative technology to make running more engaging and future-oriented. With billboards that turned into dynamic checkpoints and a specially developed app, runners were able to track their progress in real time and compete in a whole new way. <\/p>\n\t\t<\/div>\n\n\t\t\t\t\t\t\t\t<\/div>\n<\/section>\n<section class=\"qt-text-w-image qt-text-w-image--right\">\n\t<div class=\"qt-text-w-image__image qt-text-w-image__image--square\">\n\t\t<img decoding=\"async\" src=\"https:\/\/qualitythink.se\/wp-content\/uploads\/2024\/04\/Skarmavbild-2025-01-22-kl.-12.22.44.png\" alt=\"\" \/>\n\t<\/div>\n\n\t<div class=\"qt-text-w-image__content\">\n\t\t<h2 class=\"qt-text-w-image__title\">\n\t\t\tThe campaign won the bronze medal in Eurobest! \ud83c\udfc6\t\t<\/h2>\n\n\t\t<div class=\"qt-text-w-image__text\">\n\t\t\t<p>Working closely with Accenture Song, adidas and Ocean Outdoor Sweden, we combined technical precision and creative vision to create an interactive running experience that challenges routines and encourages exploration. Participants had the opportunity to push their limits and win exciting prizes &#8211; directly linked to their performance. <\/p>\n<p>We are proud to have contributed as a technical partner to this unique project that takes running to a new level of experience and inspiration.<\/p>\n\t\t<\/div>\n\n\t\t\t\t\t\t\t\t<\/div>\n<\/section>","protected":false},"excerpt":{"rendered":"<p>This campaign demonstrates the power of innovative technology to make running more engaging and future-oriented. With billboards that turned into dynamic checkpoints and a specially developed app, runners were able to track their progress in real time and compete in a whole new way. <\/p>\n","protected":false},"featured_media":3653,"parent":0,"template":"","case-category":[110,112,114,108,100],"class_list":["post-4299","cases","type-cases","status-publish","has-post-thumbnail","hentry","case-category-digital-utomhustavla-en-2","case-category-dooh","case-category-interaktiv-upplevelse-en-2","case-category-interaktiv-skarm-en-2","case-category-web-app"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The technology behind adidas The Billboard Run - Quality Think<\/title>\n<meta name=\"description\" content=\"We&#039;ve combined technical expertise, creative vision from Accenture Song, adidas&#039; commitment to running and Ocean Outdoor Sweden&#039;s advertising know-how to create a unique running experience. 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