{"id":4293,"date":"2026-02-27T09:00:14","date_gmt":"2026-02-27T08:00:14","guid":{"rendered":"https:\/\/qualitythink.se\/case\/the-traitors-tv4-interactive-dooh-lie-detector\/"},"modified":"2026-08-20T09:01:37","modified_gmt":"2026-08-20T07:01:37","slug":"the-traitors-tv4-interactive-dooh-lie-detector","status":"publish","type":"cases","link":"https:\/\/qualitythink.se\/en\/case\/the-traitors-tv4-interactive-dooh-lie-detector\/","title":{"rendered":"The Traitors on TV4 &#8211; The DOOH Lie Detector"},"content":{"rendered":"\n<section class=\"qt-text-w-image qt-text-w-image--left\">\n\t\t\t<div class=\"qt-text-w-image__image qt-text-w-image__image--square\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"427\" src=\"https:\/\/qualitythink.se\/wp-content\/uploads\/2025\/05\/1745570810649-768x512.jpeg\" class=\"attachment-medium_large size-medium_large\" alt=\"Interactive digital out-of-home (DOOH) advertising in the form of a lie detector for the TV4 show *F\u00f6rr\u00e4darna*. A custom solution by the company Quality Think. A visitor taps a touchscreen that displays the question: &#039;DO YOU HAVE A TIGER AS A PET?&#039;.  \" sizes=\"auto, (max-width: 700px) 100vw, 1200px\" srcset=\"https:\/\/qualitythink.se\/wp-content\/uploads\/2025\/05\/1745570810649-768x512.jpeg 768w, https:\/\/qualitythink.se\/wp-content\/uploads\/2025\/05\/1745570810649-700x467.jpeg 700w, https:\/\/qualitythink.se\/wp-content\/uploads\/2025\/05\/1745570810649-1066x711.jpeg 1066w, https:\/\/qualitythink.se\/wp-content\/uploads\/2025\/05\/1745570810649-1536x1025.jpeg 1536w, https:\/\/qualitythink.se\/wp-content\/uploads\/2025\/05\/1745570810649.jpeg 2048w\" \/>\t\t<\/div>\n\t\t<div class=\"qt-text-w-image__content\">\n\t\t<h2 class=\"qt-text-w-image__title\">\n\t\t\tAre you good at lying?\t\t<\/h2>\n\n\t\t<div class=\"qt-text-w-image__text\">\n\t\t\t<p>When TV4 was set to launch its major new project <a href=\"https:\/\/www.tv4play.se\/program\/a8fab3e0543460e27180\/forradarna\"><\/a><a href=\"https:\/\/www.westfield.com\/sv\/sweden\/tabycentrum\">The Traitors<\/a> , they wanted to bring the show\u2019s atmosphere to life in the real world. We were therefore tasked with transforming traditional DOOH into an interactive experience. By creating innovative digital out-of-home advertising, we literally drew passersby into the game\u2014via a lie detector in the middle of <g id=\"gid_2\">Westfield T\u00e4by Centrum<\/g>, where visitors could challenge each other and test their skills live.  <\/p>\n\t\t<\/div>\n\n\t\t\t\t\t\t\t\t<\/div>\n<\/section>\n<section class=\"qt-text-w-image qt-text-w-image--right\">\n\t\t\t<div class=\"qt-text-w-image__image qt-text-w-image__image--square\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"427\" src=\"https:\/\/qualitythink.se\/wp-content\/uploads\/2025\/05\/1745570818830-768x512.jpeg\" class=\"attachment-medium_large size-medium_large\" alt=\"A close-up of a hand with biometric sensors and cables attached to two fingers. The image shows Quality Think\u2019s unique IoT solution for the TV4 program *F\u00f6rr\u00e4darna*, where the technology measures the participants\u2019 stress responses in real time. \" sizes=\"auto, (max-width: 700px) 100vw, 1200px\" srcset=\"https:\/\/qualitythink.se\/wp-content\/uploads\/2025\/05\/1745570818830-768x512.jpeg 768w, https:\/\/qualitythink.se\/wp-content\/uploads\/2025\/05\/1745570818830-700x467.jpeg 700w, https:\/\/qualitythink.se\/wp-content\/uploads\/2025\/05\/1745570818830-1066x711.jpeg 1066w, https:\/\/qualitythink.se\/wp-content\/uploads\/2025\/05\/1745570818830-1536x1025.jpeg 1536w, https:\/\/qualitythink.se\/wp-content\/uploads\/2025\/05\/1745570818830.jpeg 2048w\" \/>\t\t<\/div>\n\t\t<div class=\"qt-text-w-image__content\">\n\t\t<h2 class=\"qt-text-w-image__title\">\n\t\t\tTechnology meets drama\t\t<\/h2>\n\n\t\t<div class=\"qt-text-w-image__text\">\n\t\t\t<p>Behind the scenes of this unique experience was a <a href=\"https:\/\/qualitythink.se\/en\/our-services\/dooh-solutions\/\">carefully synchronized technical DOOH solution<\/a>. We developed the software from the ground up and integrated <a href=\"https:\/\/qualitythink.se\/en\/our-services\/iot-solutions\/\">smart IoT sensors<\/a> to create a reliable solution tailored for a public environment with high foot traffic. By using biometric sensors that detect participants\u2019 physical responses in real time, we were able to provide immediate feedback directly on the screen.  <\/p>\n<p>This type of interactive installation demonstrates how the boundaries of modern outdoor advertising can be pushed when creativity, smart technology, and human interaction come together.<\/p>\n\t\t<\/div>\n\n\t\t\t\t\t\t\t\t<\/div>\n<\/section>\n<section class=\"qt-text-w-image qt-text-w-image--left\">\n\t\t\t<div class=\"qt-text-w-image__image qt-text-w-image__image--square\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"427\" src=\"https:\/\/qualitythink.se\/wp-content\/uploads\/2025\/05\/1745570816118-768x512.jpeg\" class=\"attachment-medium_large size-medium_large\" alt=\"A large digital display and synchronized digital banners in a modern, multi-story shopping center show advertisements for the TV4 program \u201cF\u00f6rr\u00e4darna.\u201d The campaign material features the text \u201cNew season, let the game begin\u201d displayed across glass balcony railings, illustrating a large-scale DOOH installation in a public setting. \" sizes=\"auto, (max-width: 700px) 100vw, 1200px\" srcset=\"https:\/\/qualitythink.se\/wp-content\/uploads\/2025\/05\/1745570816118-768x512.jpeg 768w, https:\/\/qualitythink.se\/wp-content\/uploads\/2025\/05\/1745570816118-700x467.jpeg 700w, https:\/\/qualitythink.se\/wp-content\/uploads\/2025\/05\/1745570816118-1066x711.jpeg 1066w, https:\/\/qualitythink.se\/wp-content\/uploads\/2025\/05\/1745570816118-1536x1025.jpeg 1536w, https:\/\/qualitythink.se\/wp-content\/uploads\/2025\/05\/1745570816118.jpeg 2048w\" \/>\t\t<\/div>\n\t\t<div class=\"qt-text-w-image__content\">\n\t\t<h2 class=\"qt-text-w-image__title\">\n\t\t\tA Hit with the Audience on Site\t\t<\/h2>\n\n\t\t<div class=\"qt-text-w-image__text\">\n\t\t\t<p>The activation at the shopping center quickly became a lively gathering place filled with excitement and laughter. Visitors stopped by to test their own skills or watch as their friends were challenged by the screen. By bringing the TV show\u2019s iconic atmosphere directly into the public space, the organizers succeeded in creating a dynamic activation that engaged hundreds of passersby every day. The campaign was a perfect demonstration of how well the underlying technology and the physical installation worked together in a real-world setting, and it shows how a strong TV concept can be brought to life on the street when you dare to do more than just traditional advertising.   <\/p>\n<p>A big thank you to <a href=\"https:\/\/oceanoutdoor.com\/se\/\" target=\"_blank\" rel=\"noopener\">Ocean Outdoor Sweden<\/a> for a fantastic and fun collaboration!<\/p>\n\t\t<\/div>\n\n\t\t\t\t\t\t\t\t<\/div>\n<\/section>","protected":false},"excerpt":{"rendered":"<p>Are you good at lying? In an interactive campaign for Westfield T\u00e4by Centrum, we let visitors put their nerves to the test. By integrating smart sensors that measured the moisture level in their fingertips, we created a real-time, pulse-raising lie detector in the middle of the mall.   <\/p>\n","protected":false},"featured_media":3871,"parent":0,"template":"","case-category":[124,110,126,131,132],"class_list":["post-4293","cases","type-cases","status-publish","has-post-thumbnail","hentry","case-category-adtech","case-category-digital-outdoor-board","case-category-dooh","case-category-interactive-experience","case-category-iot"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Traitors on TV4 \u2013 The DOOH Lie Detector | Quality Think<\/title>\n<meta name=\"description\" content=\"Are you good at lying? Read how we took digital outdoor advertising to the next level with a heart-pounding lie detector for TV4 at T\u00e4by Centrum.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/qualitythink.se\/en\/case\/the-traitors-tv4-interactive-dooh-lie-detector\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Traitors on TV4 \u2013 The DOOH Lie Detector | Quality Think\" \/>\n<meta property=\"og:description\" content=\"Are you good at lying? 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