{"id":4280,"date":"2026-03-19T12:10:42","date_gmt":"2026-03-19T11:10:42","guid":{"rendered":"https:\/\/qualitythink.se\/case\/goedu-cloud-based-fleet-management-platform-in-laravel\/"},"modified":"2026-08-17T10:13:48","modified_gmt":"2026-08-17T08:13:48","slug":"goedu-cloud-based-fleet-management-platform-in-laravel","status":"publish","type":"cases","link":"https:\/\/qualitythink.se\/en\/case\/goedu-cloud-based-fleet-management-platform-in-laravel\/","title":{"rendered":"Goedu – route optimization management platform in Laravel"},"content":{"rendered":"\n
\n\t\t\t
\n\t\t\t\"A\t\t<\/div>\n\t\t
\n\t\t

\n\t\t\tChallenge\t\t<\/h2>\n\n\t\t
\n\t\t\t

Goedu wanted us to build a comprehensive system for complex delivery logistics that works seamlessly for everyone in the organization \u2014from the administrator\u2019s overview in the office to the driver\u2019s daily view on their phone\u2014and that automates the entire chain from route planning to invoicing without requiring manual handling along the way.<\/p>\n\t\t<\/div>\n\n\t\t\t\t\t\t\t\t<\/div>\n<\/section>\n

\n\t\t\t
\n\t\t\t\"Goedu\t\t<\/div>\n\t\t
\n\t\t

\n\t\t\tTechnical solution\t\t<\/h2>\n\n\t\t
\n\t\t\t

We built a web-based platform<\/a> in Laravel with a powerful admin tool designed to manage customers, vehicles, schedules, and staff all within a single interface. The system integrates with Google Cloud for automatic route optimization by day and vehicle, where prioritized assignments with fixed times are handled separately from the optimizable portion of the route. <\/p>\n

Invoicing is done automatically via the Fortnox API, with secure OAuth handling and built-in logic that prevents duplicates and ensures that each invoice matches the customer’s history and delivery terms.<\/p>\n

The role management is built to give each user – driver, admin or super admin – a tailored view with the right information and the right permissions, without manual filtering.<\/p>\n\t\t<\/div>\n\n\t\t\t\t\t\t\t\t<\/div>\n<\/section>\n

\n\t\t\t
\n\t\t\t\"A\t\t<\/div>\n\t\t
\n\t\t

\n\t\t\tResults\t\t<\/h2>\n\n\t\t
\n\t\t\t

The platform has provided Goedu with a powerful and integrated tool for its core business. By shifting the focus from manual route and logistics management to a fully automated workflow, Goedu can now operate and manage its business with significantly greater flexibility. <\/p>\n

The platform is designed from the ground up to be fully scalable, which means it can be seamlessly adapted and expanded as the company grows, expands its fleet, or enters new geographic markets. The built-in route optimization logic also ensures that daily operations are always planned in the most efficient way, laying a solid foundation for long-term economic and environmental sustainability. This new digital infrastructure provides Goedu with the security and flexibility needed for future growth. <\/p>\n\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\tLearn more about Goedu <\/a>\n\t\t\t\t\t\t<\/div>\n<\/section>","protected":false},"excerpt":{"rendered":"

To create a high-performance management tool for complex vehicle logistics that works seamlessly between the office desktop environment and the driver’s mobile view. <\/p>\n","protected":false},"featured_media":4157,"parent":0,"template":"","case-category":[130,133,109,134,137],"class_list":["post-4280","cases","type-cases","status-publish","has-post-thumbnail","hentry","case-category-indtech","case-category-laravel","case-category-platform","case-category-react","case-category-web-app"],"acf":[],"yoast_head":"\nGoedu \u2013 route optimization platform | Quality Think<\/title>\n<meta name=\"description\" content=\"At Quality Think, we developed Goedu: a route-optimizing management platform built with Laravel that streamlines and simplifies logistics.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/qualitythink.se\/en\/case\/goedu-cloud-based-fleet-management-platform-in-laravel\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Goedu \u2013 route optimization platform | Quality Think\" \/>\n<meta property=\"og:description\" content=\"At Quality Think, we developed Goedu: a route-optimizing management platform built with Laravel that streamlines and simplifies logistics.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/qualitythink.se\/en\/case\/goedu-cloud-based-fleet-management-platform-in-laravel\/\" \/>\n<meta property=\"og:site_name\" content=\"Quality Think\" \/>\n<meta property=\"article:modified_time\" content=\"2026-08-17T08:13:48+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/qualitythink.se\/wp-content\/uploads\/2026\/03\/goedu.png\" \/>\n\t<meta property=\"og:image:width\" content=\"2506\" \/>\n\t<meta property=\"og:image:height\" content=\"1696\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/qualitythink.se\\\/en\\\/case\\\/goedu-cloud-based-fleet-management-platform-in-laravel\\\/\",\"url\":\"https:\\\/\\\/qualitythink.se\\\/en\\\/case\\\/goedu-cloud-based-fleet-management-platform-in-laravel\\\/\",\"name\":\"Goedu \u2013 route optimization platform | Quality Think\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/qualitythink.se\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/qualitythink.se\\\/en\\\/case\\\/goedu-cloud-based-fleet-management-platform-in-laravel\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/qualitythink.se\\\/en\\\/case\\\/goedu-cloud-based-fleet-management-platform-in-laravel\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/qualitythink.se\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/goedu.png\",\"datePublished\":\"2026-03-19T11:10:42+00:00\",\"dateModified\":\"2026-08-17T08:13:48+00:00\",\"description\":\"At Quality Think, we developed Goedu: a route-optimizing management platform built with Laravel that streamlines and simplifies logistics.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/qualitythink.se\\\/en\\\/case\\\/goedu-cloud-based-fleet-management-platform-in-laravel\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/qualitythink.se\\\/en\\\/case\\\/goedu-cloud-based-fleet-management-platform-in-laravel\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/qualitythink.se\\\/en\\\/case\\\/goedu-cloud-based-fleet-management-platform-in-laravel\\\/#primaryimage\",\"url\":\"https:\\\/\\\/qualitythink.se\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/goedu.png\",\"contentUrl\":\"https:\\\/\\\/qualitythink.se\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/goedu.png\",\"width\":2506,\"height\":1696,\"caption\":\"A computer screen and a cell phone display the digital calendar interface for Goedus\u2019s route-optimizing management platform. The view presents color-coded logistics flows for March 2026, illustrating how the system is tailored for both office administrators and drivers.\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/qualitythink.se\\\/en\\\/case\\\/goedu-cloud-based-fleet-management-platform-in-laravel\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/qualitythink.se\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Case\",\"item\":\"https:\\\/\\\/qualitythink.se\\\/en\\\/case\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Goedu \u2013 route optimization management platform in Laravel\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/qualitythink.se\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/qualitythink.se\\\/en\\\/\",\"name\":\"Quality Think\",\"description\":\"Dedikerad partner f\u00f6r era digitala l\u00f6sningar\",\"publisher\":{\"@id\":\"https:\\\/\\\/qualitythink.se\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/qualitythink.se\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":[\"LocalBusiness\",\"ProfessionalService\"],\"@id\":\"https:\\\/\\\/qualitythink.se\\\/en\\\/#organization\",\"name\":\"Quality Think\",\"url\":\"https:\\\/\\\/qualitythink.se\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/qualitythink.se\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/qualitythink.se\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/qt_pink.png\",\"contentUrl\":\"https:\\\/\\\/qualitythink.se\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/qt_pink.png\",\"width\":1500,\"height\":1500,\"caption\":\"Quality Think\"},\"image\":{\"@id\":\"https:\\\/\\\/qualitythink.se\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"email\":\"info@qualitythink.se\",\"legalName\":\"Quality Think G\u00f6teborg AB\",\"taxID\":\"559049-8175\",\"foundingDate\":\"2016-02-03\",\"address\":{\"@type\":\"PostalAddress\",\"streetAddress\":\"Ekelundsgatan 1\",\"postalCode\":\"411 18\",\"addressLocality\":\"G\u00f6teborg\",\"addressRegion\":\"V\u00e4stra G\u00f6taland\",\"addressCountry\":\"SE\"},\"telephone\":\"+46 73 721 41 10\",\"geo\":{\"@type\":\"GeoCoordinates\",\"latitude\":57.7050037,\"longitude\":11.9605842},\"openingHoursSpecification\":[{\"@type\":\"OpeningHoursSpecification\",\"dayOfWeek\":[\"Monday\",\"Tuesday\",\"Wednesday\",\"Thursday\",\"Friday\"],\"opens\":\"08:00\",\"closes\":\"17:00\"}],\"areaServed\":[{\"@type\":\"Country\",\"name\":\"Sweden\"},{\"@type\":\"City\",\"name\":\"G\u00f6teborg\"}],\"hasMap\":\"https:\\\/\\\/maps.google.com\\\/?cid=8748967461920128191\",\"sameAs\":[\"https:\\\/\\\/se.linkedin.com\\\/company\\\/quality-think\",\"https:\\\/\\\/www.instagram.com\\\/qualitythinkab\\\/\",\"https:\\\/\\\/www.facebook.com\\\/qualitythink\\\/\",\"https:\\\/\\\/maps.google.com\\\/?cid=8748967461920128191\"],\"award\":[\"Eurobest 2024 \u2013 Bronze, for adidas \u201cThe Billboard Run\u201d (technical partner)\",\"The One Show 2025 \u2013 Merit, Experiential & Immersive, for adidas \u201cThe Billboard Run\u201d (credited production company)\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Goedu \u2013 route optimization platform | Quality Think","description":"At Quality Think, we developed Goedu: a route-optimizing management platform built with Laravel that streamlines and simplifies logistics.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/qualitythink.se\/en\/case\/goedu-cloud-based-fleet-management-platform-in-laravel\/","og_locale":"en_US","og_type":"article","og_title":"Goedu \u2013 route optimization platform | Quality Think","og_description":"At Quality Think, we developed Goedu: a route-optimizing management platform built with Laravel that streamlines and simplifies logistics.","og_url":"https:\/\/qualitythink.se\/en\/case\/goedu-cloud-based-fleet-management-platform-in-laravel\/","og_site_name":"Quality Think","article_modified_time":"2026-08-17T08:13:48+00:00","og_image":[{"width":2506,"height":1696,"url":"https:\/\/qualitythink.se\/wp-content\/uploads\/2026\/03\/goedu.png","type":"image\/png"}],"twitter_card":"summary_large_image","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/qualitythink.se\/en\/case\/goedu-cloud-based-fleet-management-platform-in-laravel\/","url":"https:\/\/qualitythink.se\/en\/case\/goedu-cloud-based-fleet-management-platform-in-laravel\/","name":"Goedu \u2013 route optimization platform | Quality Think","isPartOf":{"@id":"https:\/\/qualitythink.se\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/qualitythink.se\/en\/case\/goedu-cloud-based-fleet-management-platform-in-laravel\/#primaryimage"},"image":{"@id":"https:\/\/qualitythink.se\/en\/case\/goedu-cloud-based-fleet-management-platform-in-laravel\/#primaryimage"},"thumbnailUrl":"https:\/\/qualitythink.se\/wp-content\/uploads\/2026\/03\/goedu.png","datePublished":"2026-03-19T11:10:42+00:00","dateModified":"2026-08-17T08:13:48+00:00","description":"At Quality Think, we developed Goedu: a route-optimizing management platform built with Laravel that streamlines and simplifies logistics.","breadcrumb":{"@id":"https:\/\/qualitythink.se\/en\/case\/goedu-cloud-based-fleet-management-platform-in-laravel\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/qualitythink.se\/en\/case\/goedu-cloud-based-fleet-management-platform-in-laravel\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/qualitythink.se\/en\/case\/goedu-cloud-based-fleet-management-platform-in-laravel\/#primaryimage","url":"https:\/\/qualitythink.se\/wp-content\/uploads\/2026\/03\/goedu.png","contentUrl":"https:\/\/qualitythink.se\/wp-content\/uploads\/2026\/03\/goedu.png","width":2506,"height":1696,"caption":"A computer screen and a cell phone display the digital calendar interface for Goedus\u2019s route-optimizing management platform. The view presents color-coded logistics flows for March 2026, illustrating how the system is tailored for both office administrators and drivers."},{"@type":"BreadcrumbList","@id":"https:\/\/qualitythink.se\/en\/case\/goedu-cloud-based-fleet-management-platform-in-laravel\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/qualitythink.se\/en\/"},{"@type":"ListItem","position":2,"name":"Case","item":"https:\/\/qualitythink.se\/en\/case\/"},{"@type":"ListItem","position":3,"name":"Goedu \u2013 route optimization management platform in Laravel"}]},{"@type":"WebSite","@id":"https:\/\/qualitythink.se\/en\/#website","url":"https:\/\/qualitythink.se\/en\/","name":"Quality Think","description":"Dedikerad partner f\u00f6r era digitala l\u00f6sningar","publisher":{"@id":"https:\/\/qualitythink.se\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/qualitythink.se\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":["LocalBusiness","ProfessionalService"],"@id":"https:\/\/qualitythink.se\/en\/#organization","name":"Quality Think","url":"https:\/\/qualitythink.se\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/qualitythink.se\/en\/#\/schema\/logo\/image\/","url":"https:\/\/qualitythink.se\/wp-content\/uploads\/2026\/02\/qt_pink.png","contentUrl":"https:\/\/qualitythink.se\/wp-content\/uploads\/2026\/02\/qt_pink.png","width":1500,"height":1500,"caption":"Quality Think"},"image":{"@id":"https:\/\/qualitythink.se\/en\/#\/schema\/logo\/image\/"},"email":"info@qualitythink.se","legalName":"Quality Think G\u00f6teborg AB","taxID":"559049-8175","foundingDate":"2016-02-03","address":{"@type":"PostalAddress","streetAddress":"Ekelundsgatan 1","postalCode":"411 18","addressLocality":"G\u00f6teborg","addressRegion":"V\u00e4stra G\u00f6taland","addressCountry":"SE"},"telephone":"+46 73 721 41 10","geo":{"@type":"GeoCoordinates","latitude":57.7050037,"longitude":11.9605842},"openingHoursSpecification":[{"@type":"OpeningHoursSpecification","dayOfWeek":["Monday","Tuesday","Wednesday","Thursday","Friday"],"opens":"08:00","closes":"17:00"}],"areaServed":[{"@type":"Country","name":"Sweden"},{"@type":"City","name":"G\u00f6teborg"}],"hasMap":"https:\/\/maps.google.com\/?cid=8748967461920128191","sameAs":["https:\/\/se.linkedin.com\/company\/quality-think","https:\/\/www.instagram.com\/qualitythinkab\/","https:\/\/www.facebook.com\/qualitythink\/","https:\/\/maps.google.com\/?cid=8748967461920128191"],"award":["Eurobest 2024 \u2013 Bronze, for adidas \u201cThe Billboard Run\u201d (technical partner)","The One Show 2025 \u2013 Merit, Experiential & Immersive, for adidas \u201cThe Billboard Run\u201d (credited production company)"]}]}},"_links":{"self":[{"href":"https:\/\/qualitythink.se\/en\/wp-json\/wp\/v2\/cases\/4280","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/qualitythink.se\/en\/wp-json\/wp\/v2\/cases"}],"about":[{"href":"https:\/\/qualitythink.se\/en\/wp-json\/wp\/v2\/types\/cases"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/qualitythink.se\/en\/wp-json\/wp\/v2\/media\/4157"}],"wp:attachment":[{"href":"https:\/\/qualitythink.se\/en\/wp-json\/wp\/v2\/media?parent=4280"}],"wp:term":[{"taxonomy":"case-category","embeddable":true,"href":"https:\/\/qualitythink.se\/en\/wp-json\/wp\/v2\/case-category?post=4280"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}