{"id":4279,"date":"2026-03-11T11:47:33","date_gmt":"2026-03-11T10:47:33","guid":{"rendered":"https:\/\/qualitythink.se\/case\/volvo-ex60-countdown-real-time-countdown-at-stockholms-most-iconic-locations\/"},"modified":"2026-08-11T12:12:47","modified_gmt":"2026-08-11T10:12:47","slug":"volvo-ex60-countdown-real-time-countdown-at-stockholms-most-iconic-locations","status":"publish","type":"cases","link":"https:\/\/qualitythink.se\/en\/case\/volvo-ex60-countdown-real-time-countdown-at-stockholms-most-iconic-locations\/","title":{"rendered":"Volvo EX60 Countdown &#8211; Real-time countdown in Stockholm"},"content":{"rendered":"\n<section class=\"qt-text-w-image qt-text-w-image--left\">\n\t\t\t<div class=\"qt-text-w-image__image qt-text-w-image__image--square\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"487\" src=\"https:\/\/qualitythink.se\/wp-content\/uploads\/2026\/03\/volvo-768x584.png\" class=\"attachment-medium_large size-medium_large\" alt=\"A large digital billboard on the facade of an imposing building in Stockholm, illuminated by the evening light, displays a real-time countdown for the Volvo EX60. The screen features a red timer next to the car\u2019s silhouette beneath the Volvo logo, illustrating a large-scale, interactive outdoor campaign. \" sizes=\"auto, (max-width: 700px) 100vw, 1200px\" srcset=\"https:\/\/qualitythink.se\/wp-content\/uploads\/2026\/03\/volvo-768x584.png 768w, https:\/\/qualitythink.se\/wp-content\/uploads\/2026\/03\/volvo-700x532.png 700w, https:\/\/qualitythink.se\/wp-content\/uploads\/2026\/03\/volvo-1066x811.png 1066w, https:\/\/qualitythink.se\/wp-content\/uploads\/2026\/03\/volvo-1536x1168.png 1536w, https:\/\/qualitythink.se\/wp-content\/uploads\/2026\/03\/volvo-2048x1558.png 2048w\" \/>\t\t<\/div>\n\t\t<div class=\"qt-text-w-image__content\">\n\t\t<h2 class=\"qt-text-w-image__title\">\n\t\t\tThe Challenge\t\t<\/h2>\n\n\t\t<div class=\"qt-text-w-image__text\">\n\t\t\t<p><a href=\"https:\/\/www.volvocars.com\/se\/\">Volvo Cars<\/a> was about to launch its most anticipated electric car &#8211; the Volvo EX60. At a time when public attention is fiercely competitive, Volvo needed a creative way to build anticipation and create talking points long before the car was officially unveiled. <\/p>\n<p>The challenge was to catch the eye of Stockholm residents and visitors in a way that felt modern, technology-driven and in line with the Volvo brand &#8211; without revealing too much. The campaign needed to spark curiosity, create engagement and position the Volvo EX60 as the most talked-about new car of the year even before it was unveiled.  <a href=\"https:\/\/oceanoutdoor.com\/se\/\" target=\"_blank\" rel=\"noopener\">Ocean Outdoor Sweden<\/a> was responsible for making this possible and we at Quality Think were the technical partner.<\/p>\n\t\t<\/div>\n\n\t\t\t\t\t\t\t\t<\/div>\n<\/section>\n<section class=\"qt-text-w-image qt-text-w-image--right\">\n\t\t\t<div class=\"qt-text-w-image__image qt-text-w-image__image--square\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"473\" src=\"https:\/\/qualitythink.se\/wp-content\/uploads\/2026\/03\/Skarmavbild-2026-03-11-kl.-14.47.42-768x568.png\" class=\"attachment-medium_large size-medium_large\" alt=\"A large vertical digital advertising screen on an elegant building facade, beneath sparkling string lights, displays a real-time countdown timer. The screen shows the numbers &#039;26:10:53&#039; and the text &#039;EX60. A new beginning,&#039; illustrating a minimalist and exclusive DOOH solution in downtown Stockholm. \" sizes=\"auto, (max-width: 700px) 100vw, 1200px\" srcset=\"https:\/\/qualitythink.se\/wp-content\/uploads\/2026\/03\/Skarmavbild-2026-03-11-kl.-14.47.42-768x568.png 768w, https:\/\/qualitythink.se\/wp-content\/uploads\/2026\/03\/Skarmavbild-2026-03-11-kl.-14.47.42-700x518.png 700w, https:\/\/qualitythink.se\/wp-content\/uploads\/2026\/03\/Skarmavbild-2026-03-11-kl.-14.47.42-1066x788.png 1066w, https:\/\/qualitythink.se\/wp-content\/uploads\/2026\/03\/Skarmavbild-2026-03-11-kl.-14.47.42.png 1504w\" \/>\t\t<\/div>\n\t\t<div class=\"qt-text-w-image__content\">\n\t\t<h2 class=\"qt-text-w-image__title\">\n\t\t\tThe Solution\t\t<\/h2>\n\n\t\t<div class=\"qt-text-w-image__text\">\n\t\t\t<p>Quality Think developed a <a href=\"https:\/\/qualitythink.se\/en\/our-services\/dooh-solutions\/\">customized DOOH solution<\/a> with real-time countdown that was placed in several of Stockholm&#8217;s most central and busy locations &#8211; Stureplan, Sergels torg, at NK and along Kungsgatan. The digital screens displayed a stylish countdown clock ticking down to the exact moment when the Volvo EX60 would be revealed to the world. <\/p>\n<p>Each screen was adapted to its unique location and linked to a central control system that ensured perfect synchronization in real time. The design adhered to Volvo&#8217;s minimalist design language with dark tones, subtle lighting effects and the iconic Volvo logo &#8211; all to create a sense of exclusivity and mystery. In the final 24 hours, the experience was intensified with animated sequences and short teaser messages that added to the excitement.  <\/p>\n\t\t<\/div>\n\n\t\t\t\t\t\t\t\t<\/div>\n<\/section>\n<section class=\"qt-text-w-image qt-text-w-image--left\">\n\t\t\t<div class=\"qt-text-w-image__image qt-text-w-image__image--square\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"543\" src=\"https:\/\/qualitythink.se\/wp-content\/uploads\/2026\/03\/Skarmavbild-2026-03-11-kl.-14.46.58-768x652.png\" class=\"attachment-medium_large size-medium_large\" alt=\"A large, angled digital advertising screen above a brightly lit Lyko store in Stockholm displays a real-time countdown timer. The screen shows the numbers \u201c25:11:22\u201d and the text \u201cEX60. A new beginning&#039; against a warm-toned background, illustrating how the campaign transforms the urban space into a living stage. \" sizes=\"auto, (max-width: 700px) 100vw, 1200px\" srcset=\"https:\/\/qualitythink.se\/wp-content\/uploads\/2026\/03\/Skarmavbild-2026-03-11-kl.-14.46.58-768x652.png 768w, https:\/\/qualitythink.se\/wp-content\/uploads\/2026\/03\/Skarmavbild-2026-03-11-kl.-14.46.58-700x595.png 700w, https:\/\/qualitythink.se\/wp-content\/uploads\/2026\/03\/Skarmavbild-2026-03-11-kl.-14.46.58-1066x906.png 1066w, https:\/\/qualitythink.se\/wp-content\/uploads\/2026\/03\/Skarmavbild-2026-03-11-kl.-14.46.58.png 1210w\" \/>\t\t<\/div>\n\t\t<div class=\"qt-text-w-image__content\">\n\t\t<h2 class=\"qt-text-w-image__title\">\n\t\t\tThe streets of Stockholm became a stage\t\t<\/h2>\n\n\t\t<div class=\"qt-text-w-image__text\">\n\t\t\t<p>The campaign became one of the most high-profile launch activations in Stockholm in years. The real-time countdown created a viral effect where passers-by photographed the screens and shared the images on social media &#8211; generating huge organic engagement far beyond the physical locations. <\/p>\n<p>The Volvo EX60 Countdown demonstrated how digital outdoor advertising can be used to build genuine anticipation and create a shared experience in urban spaces. Combining technical precision with creative storytelling, the streets of Stockholm were transformed into a stage for one of the most talked about car launches of the year. The result reinforced Volvo&#8217;s position as a forward-thinking brand and set a new standard for how car launches can be realized in public space.  <\/p>\n\t\t<\/div>\n\n\t\t\t\t\t\t\t\t<\/div>\n<\/section>","protected":false},"excerpt":{"rendered":"<p>Volvo Cars was about to launch its most anticipated electric car &#8211; the Volvo EX60. At a time when public attention is fiercely competitive, Volvo needed a creative way to build anticipation and create talking points long before the car was officially unveiled. <\/p>\n","protected":false},"featured_media":4154,"parent":0,"template":"","case-category":[124,110,126,135],"class_list":["post-4279","cases","type-cases","status-publish","has-post-thumbnail","hentry","case-category-adtech","case-category-digital-outdoor-board","case-category-dooh","case-category-real-time-interaction"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Volvo EX60 \u2013 live countdown in Stockholm | Quality Think<\/title>\n<meta name=\"description\" content=\"Quality Think builds a real-time countdown for the Volvo EX60 in Stockholm. 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