{"id":4277,"date":"2025-04-10T19:01:17","date_gmt":"2025-04-10T17:01:17","guid":{"rendered":"https:\/\/qualitythink.se\/case\/astrid-lindgrens-world-creative-digital-campaign-with-dooh-and-iot\/"},"modified":"2026-08-11T12:06:05","modified_gmt":"2026-08-11T10:06:05","slug":"astrid-lindgrens-world-creative-digital-campaign-with-dooh-and-iot","status":"publish","type":"cases","link":"https:\/\/qualitythink.se\/en\/case\/astrid-lindgrens-world-creative-digital-campaign-with-dooh-and-iot\/","title":{"rendered":"Astrid Lindgren’s World – Creative digital campaign with DOOH and IoT"},"content":{"rendered":"\n
\n\t\t\t
\n\t\t\t\"Astrid\t\t<\/div>\n\t\t
\n\t\t

\n\t\t\tWhen creativity meets tech, for real!\t\t<\/h2>\n\n\t\t
\n\t\t\t

Astrid Lindgren\u2019s World wanted to reach out to families with children in a completely new, engaging way and bring the classic joy of storytelling to life in the midst of a busy shopping season. The challenge lay in how to transfer the analog magic and fairy-tale atmosphere from the park in Vimmerby to a hectic, modern, and strictly commercial indoor environment. <\/p>\n

Through a unique collaboration with LikeHouse Kommunikation<\/a> & Media AB, Blank Works<\/a>, Astrid Lindgren\u2019s Vimmerby AB<\/a>, and Ocean Outdoor Sweden<\/a>, we at Quality Think had the opportunity to take storytelling to a new level. The goal was to cut through the traditional media noise and create a physical meeting place that encouraged play and spontaneous two-way interaction, rather than just passive viewing. <\/p>\n\t\t<\/div>\n\n\t\t\t\t\t\t\t\t<\/div>\n<\/section>\n

\n\t\t\t
\n\t\t\t\"An\t\t<\/div>\n\t\t
\n\t\t

\n\t\t\tInteractive buttons linked to HALO screens\t\t<\/h2>\n\n\t\t
\n\t\t\t

To bring the idea to life, we created a custom experience set on the floor right in the heart of Mall of Scandinavia. We developed and integrated robust IoT technology in the form of physical, custom-designed interactive buttons<\/a> that were placed within a constructed miniature world. These buttons were seamlessly connected to the giant, ceiling-mounted HALO screens (DOOH screens)<\/a> throughout the mall. When a visitor pressed a button, signals were sent instantly in real time to the screens, where fun quiz questions about Astrid Lindgren\u2019s beloved characters were projected immediately. This combination of customized software and smart hardware made it possible to create a responsive, large-scale gamification experience for the whole family. <\/p>\n\t\t<\/div>\n\n\t\t\t\t\t\t\t\t<\/div>\n<\/section>\n

\n\t\t\t
\n\t\t\t\"Astrid\t\t<\/div>\n\t\t
\n\t\t

\n\t\t\tThe result\t\t<\/h2>\n\n\t\t
\n\t\t\t

The result was a magical and interactive oasis in the middle of the shopping center where both children and adults happily stopped to test their knowledge together in the middle of their shopping trip. By combining physical tactility with large-scale digital displays, we succeeded in transforming a traditional outdoor advertisement into a vibrant and memorable brand experience. The campaign not only generated high reach and fantastic on-site engagement, but also demonstrated how modern AdTech<\/a> and IoT can merge to create genuine digital added value. <\/p>\n

A big thank you to our amazing partners\u2014this is exactly how we at Quality Think want to work, where creativity, technology, and experiences truly come together.<\/p>\n\t\t<\/div>\n\n\t\t\t\t\t\t\t\t<\/div>\n<\/section>","protected":false},"excerpt":{"rendered":"

By combining large digital surfaces with mobile interaction, we built a modern tip walk – an engaging tech solution that brought classic fairy tales to life in real time. <\/p>\n","protected":false},"featured_media":3869,"parent":0,"template":"","case-category":[124,110,126,131,132],"class_list":["post-4277","cases","type-cases","status-publish","has-post-thumbnail","hentry","case-category-adtech","case-category-digital-outdoor-board","case-category-dooh","case-category-interactive-experience","case-category-iot"],"acf":[],"yoast_head":"\nAstrid Lindgren's World \u2013 DOOH and IoT | Quality Think<\/title>\n<meta name=\"description\" content=\"Quality Think integrates physical environments with digital technology for Astrid Lindgren's World. 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