{"id":4275,"date":"2024-04-26T13:45:42","date_gmt":"2024-04-26T11:45:42","guid":{"rendered":"https:\/\/qualitythink.se\/case\/alcro-interactive-dooh-campaign-with-real-time-data\/"},"modified":"2026-08-11T14:08:22","modified_gmt":"2026-08-11T12:08:22","slug":"alcro-interactive-dooh-campaign-with-real-time-data","status":"publish","type":"cases","link":"https:\/\/qualitythink.se\/en\/case\/alcro-interactive-dooh-campaign-with-real-time-data\/","title":{"rendered":"Alcro \u2013 Interactive DOOH campaign with real-time data"},"content":{"rendered":"\n
\n\t\t\t
\n\t\t\t\"A\t\t<\/div>\n\t\t
\n\t\t

\n\t\t\tThe Challenge\t\t<\/h2>\n\n\t\t
\n\t\t\t

Alcro<\/a>, a leading player in the paint industry, faced a challenge: how could it find an innovative way to inspire people to choose colors for their homes? Traditional paint samples and color charts, while useful, often lack the immediacy and inspiration needed to truly capture customers\u2019 attention. The challenge was to find a method that not only conveys color shades but also evokes emotions and connects with customers\u2019 everyday experiences. <\/p>\n

<\/p>\n\t\t<\/div>\n\n\t\t\t\t\t\t\t\t<\/div>\n<\/section>\n

\n\t\t\t
\n\t\t\t\"A\t\t<\/div>\n\t\t
\n\t\t

\n\t\t\tThe Solution\t\t<\/h2>\n\n\t\t
\n\t\t\t

Together with our partner, we at Quality Think have created a campaign that integrates the sky\u2019s shifting hues directly into our customers\u2019 everyday lives. Using smart technology and digital outdoor displays<\/a>, we were able to scan the sky\u2019s changing colors in real time and show them to passersby. Each shade was accompanied by its NCS code, making it easy for people to apply them to their own walls. By linking the natural beauty of the sky with Alcro\u2019s products<\/a>, we created a close connection that transformed the way people interacted with color choices and offered a new dimension of color inspiration.
\nThe campaign was awarded a diploma in the Outdoor category at the 2025 Guld\u00e4gget Awards!<\/a> <\/p>\n

Thank you, Ocean Outdoor Sweden<\/a> and M+C Saatchi Stockholm<\/a>, for a great collaboration!<\/p>\n

<\/p>\n\t\t<\/div>\n\n\t\t\t\t\t\t\t\t<\/div>\n<\/section>","protected":false},"excerpt":{"rendered":"

The Challenge Alcro, a leading player in the paint industry, faced a challenge: how could it find an innovative way to inspire people to choose colors for their homes? Traditional paint samples and color charts, while useful, often lack the immediacy and inspiration needed to truly capture customers\u2019 attention. <\/p>\n","protected":false},"featured_media":3663,"parent":0,"template":"","case-category":[124,110,126,132,135],"class_list":["post-4275","cases","type-cases","status-publish","has-post-thumbnail","hentry","case-category-adtech","case-category-digital-outdoor-board","case-category-dooh","case-category-iot","case-category-real-time-interaction"],"acf":[],"yoast_head":"\nAlcro \u2013 interactive DOOH in real time | Quality Think<\/title>\n<meta name=\"description\" content=\"A campaign for Alcro in which shades of the sky were displayed on digital outdoor billboards, accompanied by NCS codes for easy application to wall paints.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/qualitythink.se\/en\/case\/alcro-interactive-dooh-campaign-with-real-time-data\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Alcro \u2013 interactive DOOH in real time | Quality Think\" \/>\n<meta property=\"og:description\" content=\"A campaign for Alcro in which shades of the sky were displayed on digital outdoor billboards, accompanied by NCS codes for easy application to wall paints.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/qualitythink.se\/en\/case\/alcro-interactive-dooh-campaign-with-real-time-data\/\" \/>\n<meta property=\"og:site_name\" content=\"Quality Think\" \/>\n<meta property=\"article:modified_time\" content=\"2026-08-11T12:08:22+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/qualitythink.se\/wp-content\/uploads\/2024\/04\/Alcro_Stockholm_City_v16_0-1-1066x710.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1066\" \/>\n\t<meta property=\"og:image:height\" content=\"710\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/qualitythink.se\\\/en\\\/case\\\/alcro-interactive-dooh-campaign-with-real-time-data\\\/\",\"url\":\"https:\\\/\\\/qualitythink.se\\\/en\\\/case\\\/alcro-interactive-dooh-campaign-with-real-time-data\\\/\",\"name\":\"Alcro \u2013 interactive DOOH in real time | Quality Think\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/qualitythink.se\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/qualitythink.se\\\/en\\\/case\\\/alcro-interactive-dooh-campaign-with-real-time-data\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/qualitythink.se\\\/en\\\/case\\\/alcro-interactive-dooh-campaign-with-real-time-data\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/qualitythink.se\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/Alcro_Stockholm_City_v16_0-1.png\",\"datePublished\":\"2024-04-26T11:45:42+00:00\",\"dateModified\":\"2026-08-11T12:08:22+00:00\",\"description\":\"A campaign for Alcro in which shades of the sky were displayed on digital outdoor billboards, accompanied by NCS codes for easy application to wall paints.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/qualitythink.se\\\/en\\\/case\\\/alcro-interactive-dooh-campaign-with-real-time-data\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/qualitythink.se\\\/en\\\/case\\\/alcro-interactive-dooh-campaign-with-real-time-data\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/qualitythink.se\\\/en\\\/case\\\/alcro-interactive-dooh-campaign-with-real-time-data\\\/#primaryimage\",\"url\":\"https:\\\/\\\/qualitythink.se\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/Alcro_Stockholm_City_v16_0-1.png\",\"contentUrl\":\"https:\\\/\\\/qualitythink.se\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/Alcro_Stockholm_City_v16_0-1.png\",\"width\":1600,\"height\":1066,\"caption\":\"An interactive digital out-of-home (DOOH) display on a sidewalk showcases the award-nominated \u201cThe Sky Right Now\u201d campaign for Alcro Paint. 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